DiggsDesign
  • 8
    Aug, 2012
  •   Branding, Design Resources, News

What Is the Difference Between a Brand and a Logo?

Many people, including a lot of graphic designers, refer to logos as brands. But there’s a crucial difference between them. The word logo comes from the word logotype, which means the verbal part of a brand–the text or the name of the company represented through typographic characters. When this logotype is accompanied by visual elements such […]

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